One of the foundations of a successful e-mail marketing is a good list of recipients. However, because e-mail is no longer the new kid on the technology block, collecting e-mail addresses is no longer as easy as before. Many are so bothered by unsolicited emails that asking for an e-address is like pulling teeth. And even if they do give it to you, it’s easy enough to unsubscribe, block or mark an email as spam that your campaign is rendered in utile.
Tips To Have Best Email Lists For Marketing
Fortunately, email lists for marketing do not have to be huge to be effective. The best lists are those that contain names of loyal customers and prospective customers. Looking for them is difficult, but it can be done. Here’s how you can build a high quality list that will bring the response you want.
The quality of your lists depends largely on where and how you get the information. The best way is still to get permission directly from existing customers as well as prospective ones. The challenge is to coax the addresses from them as well as how to manage the data effectively.
Once you decide on your database, you can start collecting information. The name of the game is to collect where you connect, that is, every human contact is the time to ask for information. The more personal your approach, the better the results will be. The Ten Foot Rule says that whenever anyone is within ten feet of you, ask her for contact information. But do not be intrusive when you connect. Swap business cards with them, place a guest book in the counter of your store or office or train your employees to secure information at every opportunity.
If you have a website, create a sign-up link for your potential targets. You can also put sign-in buttons in your social media platforms. People who view your site or page are likely interested in what you have to say. Grab the opportunity and invite them to be part of your email lists for marketing.
Collecting Information Through Print
If you are conducting a direct mail marketing and/or print advertising, you can also add a space where people can write their information. Try sending a postcard offering an incentive to people who sent the card back with their information. For example, you can offer discount if they take action. Or purchase an intuitive domain name such as www.joinmyemaillist.com and put it in your advertising print to drive sign-ups. Only people who take action are truly interested and worth putting on the list.
Since cellphones have become so ubiquitous, you can take advantage of this by asking clients to text in their email addresses. You can also provide forms on mobile websites that allows people to sign-up if they want to. There are also apps available that can do this for you. Whatever you choose, keep your sign-up system simple and easy to do to better attract customers.
The challenge of email marketing today remains the same as when it started a decade ago. You can send out many emails as you like, but its no guarantee that they will be read. High quality email lists for marketing ensure that your messages are read by people who are most likely to respond. So the best advise is not to get crazy when building your lists. Its still quality over quantity.
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